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    <lastmod>2023-12-20</lastmod>
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    <loc>https://www.straypartners.com/cases/interoperable-data-mining</loc>
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    <lastmod>2023-09-09</lastmod>
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      <image:title>Sales Insight - Interoperable data mining - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Sales Insight - Interoperable data mining - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Sales Insight - Interoperable data mining - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Sales Insight - Interoperable data mining - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.straypartners.com/cases/promotion-effect</loc>
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    <lastmod>2023-09-09</lastmod>
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      <image:title>Sales Insight - Promotion effect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sales Insight - Promotion effect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Sales Insight - Promotion effect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.straypartners.com/cases/16-matrix-analysis-cctv</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
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      <image:title>Sales Insight - 16-Matrix analysis (CCTV) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sales Insight - 16-Matrix analysis (CCTV) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sales Insight - 16-Matrix analysis (CCTV) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sales Insight - 16-Matrix analysis (CCTV) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sales Insight - 16-Matrix analysis (CCTV) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/category-role-matrix</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-11</lastmod>
    <image:image>
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      <image:title>Sales Insight - Category Role Matrix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sales Insight - Category Role Matrix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1630909504615-ZY7UDYOM5TCU690TKE9K/CatMan+Grid+-+Real+2.png</image:loc>
      <image:title>Sales Insight - Category Role Matrix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sales Insight - Category Role Matrix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sales Insight - Category Role Matrix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1630909603494-RNKAX02HZO7DRSLOASD8/CatMan+Grid+-+Expanding+the+pie.png</image:loc>
      <image:title>Sales Insight - Category Role Matrix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1630933420190-9GS3X8QWR574259CZY6Q/Space+-+One+second.png</image:loc>
      <image:title>Sales Insight - Category Role Matrix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1630926499141-9ZO5VCYTXCOB6RZ30LNH/Insights+-+Number+of+SKUs.png</image:loc>
      <image:title>Sales Insight - Category Role Matrix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sales Insight - Category Role Matrix</image:title>
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      <image:title>Sales Insight - Category Role Matrix</image:title>
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    <image:image>
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      <image:title>Sales Insight - Category Role Matrix</image:title>
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    <image:image>
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      <image:title>Sales Insight - Category Role Matrix</image:title>
    </image:image>
    <image:image>
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      <image:title>Sales Insight - Category Role Matrix</image:title>
    </image:image>
    <image:image>
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      <image:title>Sales Insight - Category Role Matrix</image:title>
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  </url>
  <url>
    <loc>https://www.straypartners.com/cases/70-20-10-rule-optimizing-assortment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1629971381059-1ZA97HA7UU0GW7VP8JOG/70-20-10+Rule+-+Square.png</image:loc>
      <image:title>Sales Insight - The 70/20/10-Rule when optimizing the assortment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1629973104753-JF5VMTMVT7T04Q33Y9GE/Tailperspective.png</image:loc>
      <image:title>Sales Insight - The 70/20/10-Rule when optimizing the assortment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1629971124496-OFYMNMTJF67E3LZGDDZD/1%25+Rule.png</image:loc>
      <image:title>Sales Insight - The 70/20/10-Rule when optimizing the assortment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1629977967410-OYKLL15F66L07DSNT8TJ/Insights+-+Net+effects+of+SKUs.png</image:loc>
      <image:title>Sales Insight - The 70/20/10-Rule when optimizing the assortment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/12-year-analysis-for-new-product-launches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1630926499141-9ZO5VCYTXCOB6RZ30LNH/Insights+-+Number+of+SKUs.png</image:loc>
      <image:title>Sales Insight - A 12-year analysis for new product launches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1629284273724-6Q38D6IKK488A73H437V/12-year+NPD+Study+Results.png</image:loc>
      <image:title>Sales Insight - A 12-year analysis for new product launches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1629286693943-7K30QM2KSTWKQD0PZ1KZ/12-year+NPD+Study+-+No+1+Shares.png</image:loc>
      <image:title>Sales Insight - A 12-year analysis for new product launches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/brand-strength-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1624111303701-D4B3FLJ2YAKWXGHU8MHK/Price+Blocker+-+Selection.png</image:loc>
      <image:title>Sales Insight - Brand Strength Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1625934268642-KVKWBH93CBM4NQQMNXA8/Price+Elasticity+-+0.png</image:loc>
      <image:title>Sales Insight - Brand Strength Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1625934315274-BSJPSSLS8N7N1OKH1GUQ/Price+Elasticity+-+1.png</image:loc>
      <image:title>Sales Insight - Brand Strength Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1625934340257-H1ZJA3MB5KKEGKII7MYP/Price+Elasticity+-+2.png</image:loc>
      <image:title>Sales Insight - Brand Strength Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1625934392683-43QDEAS7GGKUFDH2ERHP/Price+Elasticity+-+3.png</image:loc>
      <image:title>Sales Insight - Brand Strength Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1625934428309-01OL5G2SODQ263Z5TKLA/Price+Elasticity+-+4.png</image:loc>
      <image:title>Sales Insight - Brand Strength Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/cross-elasticity-of-demand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1624111303701-D4B3FLJ2YAKWXGHU8MHK/Price+Blocker+-+Selection.png</image:loc>
      <image:title>Sales Insight - Cross Elasticity of Demand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1624704132028-GTRGVUH39KIXT0MKY9TH/Cross+Elasticity+of+Demand+-+Graph+1.jpg</image:loc>
      <image:title>Sales Insight - Cross Elasticity of Demand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1624702974316-T99ZZOYGPFFBPEECMQ2X/Cross+Elasticity+of+Demand+-+Bar+Graphs+1.jpg</image:loc>
      <image:title>Sales Insight - Cross Elasticity of Demand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/category-growth-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1624111303701-D4B3FLJ2YAKWXGHU8MHK/Price+Blocker+-+Selection.png</image:loc>
      <image:title>Sales Insight - Category Growth Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1624109283864-BLHCPFL2TJXQ3PKAJPPK/Category+Growth+Model+-+Table.jpg</image:loc>
      <image:title>Sales Insight - Category Growth Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1624110301564-F1ZFZOV2ZV6C8HV3819A/Category+Growth+Model+-+Plot+%26+Graph.png</image:loc>
      <image:title>Sales Insight - Category Growth Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1624110362255-ZUC7DZW31P5SLG719BJR/Category+Growth+Model+-+Graph+2.png</image:loc>
      <image:title>Sales Insight - Category Growth Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/price-blocker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1624111303701-D4B3FLJ2YAKWXGHU8MHK/Price+Blocker+-+Selection.png</image:loc>
      <image:title>Sales Insight - Price Blocker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1623507267209-7VBPVTEQNSLXOIV2MEMA/Price+Blocker+-+Tables.png</image:loc>
      <image:title>Sales Insight - Price Blocker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1623503273431-M53HMWYUM7TRECW2BASO/Price+Blocker+-+Graph+1.png</image:loc>
      <image:title>Sales Insight - Price Blocker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1623508730539-UOL1TJVM458AKJXVCTP9/Price+Blocker+-+Graphs+2.png</image:loc>
      <image:title>Sales Insight - Price Blocker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1623509659015-T3XAS2ANNYOGB1WM21PL/Max-Min-Median.png</image:loc>
      <image:title>Sales Insight - Price Blocker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/buying-behaviour-promotions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1620127746787-1NPX688RCMMY9Q6HQ2SH/Coffee+-+Two+cups.png</image:loc>
      <image:title>Sales Insight - Buying behaviour &amp;amp; promotions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1620282552199-UOU0KKFB0F9RKAVZLQCU/Buying+Behaviour.png</image:loc>
      <image:title>Sales Insight - Buying behaviour &amp;amp; promotions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/the-masses-of-margins</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1619198146697-NWU1638PQ0WVLTFCIM9V/Mass+de+Marge+-+Basic.png</image:loc>
      <image:title>Sales Insight - The masses of margins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1619201361383-6PHSL2CQGT3QDX45U9JW/Mass+de+Marge+-+All+models.png</image:loc>
      <image:title>Sales Insight - The masses of margins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/anti-gravity-in-action</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1617879375200-SBI71VUPZEQ1B3OR9R0S/Max+of+MIN+-+Simple.png</image:loc>
      <image:title>Sales Insight - Anti-gravity in action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1617636931176-JPG4N5HSZOY0EU3GYOAT/Anti+Gravity+-+Table+-+Copy.png</image:loc>
      <image:title>Sales Insight - Anti-gravity in action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1617633222509-X4F22E22W96TWQ6LZ58E/Combo+Cup+-+All+colours.png</image:loc>
      <image:title>Sales Insight - Anti-gravity in action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/the-power-of-descriptiveness-colored-beverage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1616340888911-P7N7ZQY475AG0VKACZ59/Packaging+-+Modules+Matrix.png</image:loc>
      <image:title>Sales Insight - The power of descriptiveness - Colored beverage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1616346949963-0YZ42MRI3FX82IK8LHQK/Colourful+Glasses.png</image:loc>
      <image:title>Sales Insight - The power of descriptiveness - Colored beverage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/magic-at-6-below</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1615742985299-FGGHSCS6CHIFXULI48FO/Products+-+Temperature.png</image:loc>
      <image:title>Sales Insight - Magic at 6 below - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1615753038547-ZCSMXE3ZKDK005HX4MF2/Products+-+Temperature+2.png</image:loc>
      <image:title>Sales Insight - Magic at 6 below - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/optimizing-planograms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1629977967410-OYKLL15F66L07DSNT8TJ/Insights+-+Net+effects+of+SKUs.png</image:loc>
      <image:title>Sales Insight - Optimizing Planograms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/reducing-out-of-stock-and-days-of-cover</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1632819448059-401DOMPS7PP4IZ6SW4LL/Baseline%2Bsales%2B-600%2BDPI%2B-%2BCircle.jpg</image:loc>
      <image:title>Sales Insight - Reducing out of stock and days of cover - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/increase-in-line-vision</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1630933420190-9GS3X8QWR574259CZY6Q/Space+-+One+second.png</image:loc>
      <image:title>Sales Insight - Increase In-line Vision - Make it stand out</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/increase-interaction-with-category</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1612084907574-5J1WYMJ6TLVW6B4FTMWM/Space+-+Shopper+to+buyer+1.png</image:loc>
      <image:title>Sales Insight - Increase Interaction With Category - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/from-interruptions-to-engagements</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1612084303897-83KYV86N05IWR5929EYR/Activation+-+540+ways.png</image:loc>
      <image:title>Sales Insight - From interruptions to engagements - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/category/Assortment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/category/Health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/category/Pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.straypartners.com/cases/category/Case+Study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.straypartners.com/healthy-living</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-09</lastmod>
  </url>
  <url>
    <loc>https://www.straypartners.com/healthy-living/norwegian-public-health-1923</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/409a92e9-d3c7-4dea-9029-c8c9529023ee/CleanShot+of+Preview+on+%282023-01-24+at+19.52.28%29%402x.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/3f21879f-a920-4c2c-8522-fa59e6665737/Cutout+Version+3.jpg</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/713e8c10-09f5-4ad2-8c86-4538b8f3d455/Hustaveler+Avis+Cutout.jpg</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/18cfa422-1e20-4d95-9410-43a6b3d56f0a/St%C3%A5+tidlig+op.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/ed9179db-0e4a-434e-a066-5974e33c4827/Wake+up+early.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/aeb0e3f9-18c8-480f-b084-df33d4098116/Poster+4+-+Norsk.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/5cba47fc-b5c6-4b72-837e-80d3a3fe8aca/Poster+4+-+English.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/effd1f02-feae-4805-8760-5c56112b7098/Poster+1+-+Norsk.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/4bb6351c-2e81-4b28-8fe5-60034a0e29f7/Poster+1+-+English.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/d33f5642-5f17-485e-b169-558b6f91d764/Poster+3+-+Norsk.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/52028944-601f-45e5-b7a6-204848481808/Poster+3+-+English.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/5951f089-489e-4892-be29-fdc072c40ec3/Poster+5+-+Norsk.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/0738b2bc-0c1c-412c-9e5f-8ba8437610b6/Poster+5+-+English.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/819793f2-e54a-48a7-a699-649d90534a1e/Poster+6+-+Norsk.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/30bf1044-9452-4803-9961-65d4fc844379/Poster+6+-+English.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/a37c5499-a2ee-4126-b873-883d75ce5522/Poster+7+-+Norsk.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/4f5ce7b6-1d19-476e-9bfe-51e972f69bed/Poster+7+-+English.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/8279ad21-ae51-41d9-994d-454e66c16e86/Poster+8+-+Norsk.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/f2cfb39f-7286-4d08-b100-38e007b2ab45/Poster+8+-+English.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/b821a37b-8f3e-4781-9777-8ccebd17ef28/Poster+9+-+Norsk.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/0dfa0457-bf51-40ae-a363-1fa905954941/Poster+9+-+English.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/07687de5-e9c0-4566-85f0-98973ef02b07/Poster+10+-+Norsk.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/264631ec-053b-4941-9902-02943736d043/Poster+10+-+English.png</image:loc>
      <image:title>Healthy Living - Norwegian Public Health 1923 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/healthy-living/health-tips-from-norway</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/50d2dbef-704d-4b86-b83f-98d09718cd15/Norway+-+Stave+Church.png</image:loc>
      <image:title>Healthy Living - Health Tips from Norway - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/a62ea633-5068-4ee2-ac30-a4ba0bcd02b9/Norway+-+Viking.png</image:loc>
      <image:title>Healthy Living - Health Tips from Norway - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/24c33101-8961-4180-9058-4f67b76f2b22/Norway+-+Moose.png</image:loc>
      <image:title>Healthy Living - Health Tips from Norway - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/686ae07e-c6d4-4f18-a614-f9706e76168b/Norway+-+Bunad.png</image:loc>
      <image:title>Healthy Living - Health Tips from Norway - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/healthy-living/health-tips-from-portugal</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1606817193713-0CW2ML4LIKA7PVQNB6PS/Global+Map+-+BW.png</image:loc>
      <image:title>The Journey</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/en/industries</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1606817006004-HID8PX72Z5D08DCYCVVM/Industries.png</image:loc>
      <image:title>Industries</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1606987575340-WU9N3AC4BLI0WW8QVC4T/Industries+-+Sub.png</image:loc>
      <image:title>Industries</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/en/methodology</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1605869293329-E2YURQIE545VVAI4VNI1/Methodology+-+Triple+Triangle+Theory.png</image:loc>
      <image:title>Methodology</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/en/supporting-services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1607107421289-6SE82YRCU55856HB9AND/CatMan.png</image:loc>
      <image:title>Supporting Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1607107449071-J2XMWI24TN56K1SC5B4Z/MyHealth+2.png</image:loc>
      <image:title>Supporting Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1607005013355-0FT7NNCK97X4C9HXO5QY/Art+%26+Web+Design.png</image:loc>
      <image:title>Supporting Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1607107601254-S1H1S1T9KJDEKF6LITV5/Public+Speaking.png</image:loc>
      <image:title>Supporting Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1607107516083-D2U9NVTWFS127S1V2524/Coaching+%26+Mentoring+2.png</image:loc>
      <image:title>Supporting Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1607012133530-D8ZMT3QMITXV9HDW5HVS/Social+Media.png</image:loc>
      <image:title>Supporting Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/en/retail</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1606131082668-6F9UWHRV9IG4YLI0XJ4Q/Retailer+-+Priorities.png</image:loc>
      <image:title>Retail - Studies show that retailers are like any other businesses; where top focus areas emerge around selling more, cutting cost and by bring out something unique to the world.</image:title>
      <image:caption>The exciting thing is that these three can grow top-line alone (or in combination with other priorities). A well known CVS has embedded their ‘uniqueness’ into their DNA of being ‘first, best and only’. The best way of understanding your clients’ needs, is to listen when they talk. One time we did not listen to a retailer’s need of cutting cost and failed, but as soon as we did - we changed our way of working - and sales propelled 1,350% . We call this; ‘Listen to Jack’. To read more: Client Exclusive log in</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1611232163485-TJ7Q92V0PYCSKUYS36S8/Insights+-+Likes+%26+Dislikes.png</image:loc>
      <image:title>Retail - There are four universal facts about what shoppers like and dislike. Those who understand these ‘traits’ do have an upper hand in the battle for growth.</image:title>
      <image:caption>McDonald’s succeed by guiding their shoppers through menus, and is an untapped potential area for many retailers. It is about understanding the shopper needs and their occasions. Treasure hunting for promos are vital for ‘retailtainment’ and incremental sales. Shopper simply enjoy to ‘be surprised’ during their conventional shopper habbits. Out of stock (OOS) is a billion dollar brand, and upsets shoppers across the world; where 50% of them change brands the first time it happens, and up to 50% change store thereafter. To wait and wait for doing the payment is a big no-no. This act hurts, so retailers better ‘staff up’ during peak hours. Fixing these essentials create the invitation for the next round of shopping.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1611323678980-3PLOE0ROZVFO7QWHMAQW/Space+-+Basic.png</image:loc>
      <image:title>Retail - An average store have four walls, can be split into four quadrants. Sure thing the traffic can go right to left; then you simply mirror the quadrants. The principle is however so simple.</image:title>
      <image:caption>Q1 is where you enter and Q4 is where you pay and exit. Q3 is the ‘hidden’ zone with the lowest traffic. Each of the quadrants have distinct differences when it comes to roles, sales performance and shopper visits. Utlizing this simple structure, facilitates a more granular approach towards store execution and furthet growth. Knowing the ABC of store layouts, is like the Cerebellum. This is where you control the balance of sales, movement of SKUs, and coordination of execution. It is a small insight, but vital for your success.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1611239063331-4PBL4WKEQ40K58IF5YYL/Space+-+Traffic.png</image:loc>
      <image:title>Retail - In an average store with only one entrance and one exit, 100% of the customers have to come in, and 100% have leave those quadrants.</image:title>
      <image:caption>The worst corner of the store is Q3, where only 20-50% of the (weighted) shoppers go through. The main aisle, with proper visibility to category, is the key area. All categories do not need the same level of visibility. At the simplest level we can say that impulse products need better visbility than basic top-ups. For impulse categories, the old slogan still matters: ‘How can you ever sell if you can’t be seen?’</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1611240802111-EAWDQVNQKLPDDZPAAJQ3/Space+-+Type+1+2+3.png</image:loc>
      <image:title>Retail - What happens in a store is like warfare, and the strategies for proper store execution is developing accordingly.</image:title>
      <image:caption>In its simplest form, the combat is from the trenches. Suppliers with a larges sales-force often do carpet bombing, placing the products as many places as possible, with a solid uplift, but not very effective. Stealth execution is about few, but smart POEs, resulting in a significant uplift, turfed on an agile twist and cross category benefits. At this level, the supplier &amp; retailer move beyond transactional selling only, and include some, or all five ways of selling. A hollistic perspective to store execution, have often lifted projects above 1,000%, and is much more rewarding than only the simple battle of share gain.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1611318172241-65V1LXQA3QYN9YPYNLBJ/Space+-+Shopper+to+buyer+1.png</image:loc>
      <image:title>Retail - Converting shoppers to buyers is the real thing when it comes to propper retailing, as well as category leading suppliers.</image:title>
      <image:caption>It is key to make the category elegant, relevant and to maximize the interaction with the category in distance (meter) and in time (seconds), as well as shopper density (%). By practicing this tricolor, you’re for sure on the right track of converting shoppers to buyers. The key metric is incidence in %. You get that by dividing number of buyers to number of shoppers (and multiply by 100). When understanding the power of module of the stores, the shoppers, shopping missions, and shopper occasions - you have the basics set for transforming your sales. If you then on top add in the five ways of selling, your sales will grow exponentially.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/en/human-factor</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1606223006651-IDQQMU5Q17IL319AXWPI/Human+Factor+-+Blake+Mouton+Managerial+Grid+3.png</image:loc>
      <image:title>Human Factor - The Managerial Grid (1964) is a style leadership model developed by Robert R. Blake and Jane Mouton. Originally the model identified five different leadership styles based on the concern for people and the concern for results.</image:title>
      <image:caption>Is it possible to mutually think of people and profit? By all means. Successful companies think of people first, and results follow. It has nothing to do with being soft-hearted and stupid, but rather smart and visionary, with a good sense for the bottom line. It is always interesting to validate top management’s point of view, and mirror these to the organization. There are always a few surprises worth knowing. To read more: Client Exclusive log in</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/en/consumer-products</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1606291809791-EDO7SUWTWKOIR7JH27L6/FMCG+-+Trends+PEQN.png</image:loc>
      <image:title>Consumer Products - Some years back SIAL identified four consumer trends into the 2000s; abbreviated to PEQN. The closer a supplier is able to hit the bull’s eye of the model, the bigger the chance for success.</image:title>
      <image:caption>The PEQN-Model sums up many other trends in a great way, which makes it as an arch for growth. Not only for product development, but as well as for any development to take place. Take ‘Natural’ as an example: It is a collection of ‘Save me’; either through planet or health &amp; wellbeing. ‘Practical’ is on the other hand, is a collection of digital, functional, involvement etc. There are not too many innovations that is able to hit the center of all four sectors, but the ones which do, will achieve exponential growth. Looking at innovation through a modular approach, has proven most beneficial. To read more: Client Exclusive log in</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1610116177017-SWITP3V44TOBBEMVBSVB/Products+-+Modules.png</image:loc>
      <image:title>Consumer Products - A product is a sum of modules designed for selling.</image:title>
      <image:caption>A product is not just a product, but rather the sum of four general classifications or categories, and 60 more specific descriptions. Knowing the value of these factors will enable brand owners to better succeed. Here we have only listed a few vital modules. Linking these descriptions to scan data, will create a competitive advantage, and better launches. It will also ease proper and smart game-planning for brands. To read more: Client Exclusive log in</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1611324285260-6RJRILFKXC9H5H5UQ0AT/Insights+-+Number+of+SKUs.png</image:loc>
      <image:title>Consumer Products - There is a wide FMCG assortment, that would take you 20 hours to pass with only one facing each - at hiking speed. Is this wide assortment essential for continous growth?</image:title>
      <image:caption>Every year 30K new products are lauched, where 83% fail within 18 months. The assortment in a normal supermarket has doubled the last decade, but the selection is still at 350 SKUs for an average family basket in a year. There is a science in optimizing the assortment, and the million dollar question is if you are only out there to grab shares, or to grow the total category? A category captain has the responsibility to act in the best interest for the retailer - to be objective and neutral - to grow the top-line as well as the bottom-line performance.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1611319179353-NTEU3SVVEI1EO9YI8OFV/Insights+-+Net+effects+of+SKUs.png</image:loc>
      <image:title>Consumer Products - Some shoppers just love a wide assortment. Other shoppers dislike the complexity of a wide assortment.</image:title>
      <image:caption>Too many choices lead many shoppers to feel stress, choice paralysis, and sometimes even regret. ‘People hate bad more than they love good’; hence the purchase intent normally decreases at a given level. The net effect of these positive and negative feelings is normally at 1% of sub-category level. This is theory (and true); but the real science is to calculate and evaluate the assortment from 16 various angles; through the ‘16 Matrix Analysis’. Just by plain optimizing the space, the category normally jumps 20-25%. Less is normally more, and every brand manager needs to plan their launches with care.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/en/strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1606298772398-T9E04IJ2AYNXTICIENMV/Strategy+-+SCP+Paradigm.png</image:loc>
      <image:title>Strategy - The SCP-Framework is used for industry situation analysis that provides a complete understanding of current industry structure, players, conduct and their competitive performance over time. First published by economists Chamberlin and Robinson in 1933, and further developed by Joe S. Bain.</image:title>
      <image:caption>The SCP - Paradigm was originally an anti-trust tool created by the Chicago School to prevent growth for US tycoons, like Rockefeller. Michael Porter later turned the dice and converted it to a tool for growth. It sums up all strategic choices a company should deal with, whilst embarking on the journey for exponential growth. To read more: Client Exclusive log in</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/en/healthy-living</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1606291509667-IKAS9R7J44ONUVGNYA5H/Healthy+Living+-+Life+Expectancy.png</image:loc>
      <image:title>Healthy Living - During the 70 years from 1950 to 2020, the global life expectancy rose from 45.6 years to 72.6 years. Out of these 27 additional years, people live 20% in disability. These six additional unhealthy life years are driving up the overall healthcare expenditure.</image:title>
      <image:caption>There are so many things we can be grateful of with classical medicine. All from medicine, vaccination and the way we are treated, with the result that we live longer. There are however some pitfalls, with increased costs and addiction to medicine. The question is if there are ways to improve healthy life years and decrease cost? To read more: Client Exclusive log in</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1610460369495-7MX5LI7S1FGE2ASRECHQ/Global+health+-+Life+expectancy+3+-+per+country.png</image:loc>
      <image:title>Healthy Living - Higher health spending per capita is generally associated with higher life expectancy at birth, although this positive relationship tends to level off for countries with the highest spending per capita. Women tend to live six years longer than men, at 83 years and 77 years respectively.</image:title>
      <image:caption>Life expectancy also depends on the socio-economic status of a person, as measured, for instance, by education level. Higher education levels do not only provide the means to improve the socio-economic conditions in which people live and work, but may also promote the adoption of more healthy lifestyles and facilitate access to appropriate health care. On average among 25 OECD countries for which data are available, women and men with the highest level of education at age 30 can expect to live four to seven years longer than people with the lowest level of education. To read more: Client Exclusive log in</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1611225811573-NQMKJNI8RUV5BED7JSC5/Global+health+-+Life+expectancy+1.png</image:loc>
      <image:title>Healthy Living - Life expectancy rose in average two years per decade during the 1900s, except during the decades of WW1 (1910 - 1920) and WW2 (1940 - 1950). Then the life expectancy then rose between six and seven years. Why so?</image:title>
      <image:caption>The researchers found three main reasons. 1) People were eating healthier; as in more starch and less of sugar and fat. 2) People moved more, and 3) People had a stronger meaning intelligence (MQ), with a big portion of purpose, hope and standing together as a group.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1611224704040-T16B3WPDZ6CULZNKPMJW/Global+health+-+GDP.png</image:loc>
      <image:title>Healthy Living - Health is de facto becoming an investment when health expenditure is larger than the growth in GDP.</image:title>
      <image:caption>When the cost to conventional treatment is exponential, you need to be creative in preventive healthcare and by promoting a healthier lifestyle. Healthy life years is vital in improving individuals health &amp; wellbeing, as well as having a sustainable and supportive healthcare system - that in turn will be a facilitator for GDP growth. During the years 1995 to 2015, the global GDP had a CAGR of 4,6%. This balanced / funded the growth in health expenditure with a CAGR of 4,3%. The global economy was estimated to grow by 2,4% year on year up from 2016 to 2030 - prior to the pandemic impact. The global health expenditure is now at wopping 13% yoy. Now health is becoming a real investment, and the interesting thing is that no nation (or company) will not tap their potential without healthy employees.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/en/culture</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/80655aa8-1fbe-4bae-afa2-0c4422c48ee6/WVS2.png</image:loc>
      <image:title>Culture - The World Values Survey (WVS) is a global research project that explores people’s values and beliefs, how they change over time, and what social, economical and political impact they have. Developed by political scientists Ronald Inglehart and Christian Welzel in 1981.</image:title>
      <image:caption>The WVS has over the years demonstrated that people's beliefs play a key role in economic development, as they turn away from traditional values, and ‘convert’ to secular-rational values. Read More -&gt;&gt;</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/dc369b39-2960-46a4-b0df-87e99ba7bc2e/Lewis+Model+-+4.png</image:loc>
      <image:title>Culture - The Lewis Model</image:title>
      <image:caption>The Lewis Model was developed in the 1990s and articulated in Richard Lewis’ book; 'When Cultures Collide' (1996). After visiting 135 countries, Lewis came to the conclusion that humans can be divided into three clear categories; based on behavior. He named his typologies Linear-active, Multi-active and Reactive. Read More -&gt;&gt;</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/38149c68-cb57-4a4e-a96c-9f450a42b366/Hofstede+-+Best+Places+to+Live.png</image:loc>
      <image:title>Culture - The 6 Best Countries to live (2021)</image:title>
      <image:caption>Hofstede's cultural dimensions theory is a framework for cross-cultural communication, developed by Geert Hofstede. It shows the effects of a society's culture on the values of its members, and how these values relate to behavior. Hofstede developed his original model as a result of examining the results of a worldwide survey of employee values by IBM between 1967 and 1973. The extended 8D Model is a hybrid of insights from the work of Erin Meyer. Read More -&gt;&gt;</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/00b2a655-62a0-4e2f-829c-2b3939783c8e/Hofstede+-++2x2+-+PDI+%26+Individualistic.png</image:loc>
      <image:title>Culture - Power Distant Index and Individualism</image:title>
      <image:caption>We have a look at the interplay between Power and Individualism. The case is about how people accept unequally distributed power and how this tallies towards the relationships and setting goals in individualist / collectivist countries. Read More -&gt;&gt;</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/cbb82ff5-ae92-487e-9bc1-3b28bf899668/New+Year+2022.png</image:loc>
      <image:title>Culture - Happy Near &amp; All year</image:title>
      <image:caption>People all around the globe ring in the new year, but not all celebrate the same way or according to the Gregorian calendar. Though people have different traditions and customs, most feel grateful for the year that passed and optimistic about the one that’s about to begin. Several New Year’s celebrations stretch across several days, like the Burmese and Thai New Year. The Chinese New Year is the longest, lasting 15 days. Read More -&gt;&gt;</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/en/who-we-are</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1607369537815-4GHPYUQRHUQNLTPAMRJB/Adrian+Stray</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/image-usage-statement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-25</lastmod>
  </url>
  <url>
    <loc>https://www.straypartners.com/nuggets</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/8dc30043-ad90-4e0b-8c96-3fe27c79d2e0/World+Waffle+Day.png</image:loc>
      <image:title>Nuggets - International Waffle Day</image:title>
      <image:caption>The International Waffle Day on March 25 celebrates waffles, the history, and a surprising religious holiday. It was originally celebrated in Sweden, due to a lingual connection between ‘Vårfrudagen’ (Our Lady Day - Virgin Mary’s conception), and ‘Våffeldagen’ (The Day of the Waffle). Waffles have been around for a long time. Culinary historians believe waffles can be traced back to ancient Greece, but the word ‘waffle’ first appears in the English language in 1725.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/730a6f92-a697-4cd6-8cf5-3b2cd42dad75/Halloween+-+2.jpg</image:loc>
      <image:title>Nuggets - Halloween is a holiday celebrated each year on October 31. The tradition originated with the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes to ward off ghosts. In the US, about 65% will celebrate the festival in 2021, spending about $ 102 each. The amount is somewhat less than what is spent per person in Norway (USD 156), but where only 24% plans to take part in it. Americans are projected to spend a record $10.14 billion on Halloween in 2021.</image:title>
      <image:caption>It wasn't until the 1950s that trick-or-treating gained popularity in the U.S. Following the Great Depression and World War II, the suburbs were booming, and people were looking for excuses to have fun and get to know their neighbors. In modern days, 25% of all sweets in the US are sold for Halloween.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1620146629324-AM57P78QAZ8D5H1Y896D/Cup+with+Norwegian+Flag.jpg</image:loc>
      <image:title>Nuggets - 200 years with the Norwegian flag</image:title>
      <image:caption>The current flag of Norway was designed in 1821 by Fredrik Meltzer, a member of the parliament. It was adopted by both chambers of the parliament on 11 May and 16 May, respectively. However, the king refused to sign the flag law, as Norway was under Swedish rule. It was not until 1899 Norway was allowed to use the flag. Post the disolvement of the union in 1905, it became the official flag.</image:caption>
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      <image:title>Nuggets - You are worth a godly treat!</image:title>
      <image:caption>Ancient Egyptians were the first to enjoy a gooey treat now called marshmallow as early as 2000 BC. The treat was considered very special and it was reserved for gods and royalty. Marshmallow was made from the mallow plant (Athaea officinalis) that grows wild in marshes. Springy, sweet, and puffed full of air, marshmallows are campfire-friendly; so much that every second bite is eventually toasted over fire during summers. In the winter; a cup of hot chocolate and marshmallows make up a perfect celebration to life. The USA is by far the biggest country, followed by Germany and UK.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1615272674983-ONIR6C1LQ29GANN93BF4/Women%27s+Day+-+1.png</image:loc>
      <image:title>Nuggets - The very first Women's Day, was held on February 28, 1909, in New York City. UN proclaimed 8'th March to be The International Women's Day in 1975.</image:title>
      <image:caption>Women do have many similarities across the world, like love, romance, affection, safety, beauty, good health / healthcare among other. Despite these similarities, they do also have different value systems, which is derived from The World Value Survey. Regardsless of the similarities &amp; differences: A very happy Women’s Day to all. Fell free to read more about these values here</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1614010963735-A1PKC824E96EH03NN1O2/World+Water+Day.jpg</image:loc>
      <image:title>Nuggets - World Water Day became a UN observance day in 1993. It seeks to focus attention on the global water crisis. On 22 March every year, people and organizations mark World Water Day by taking action to tackle the water crisis.</image:title>
      <image:caption>World Water Day 2021 will focus on the theme, 'Valuing Water'. This focus will extend beyond issues of pricing to include the environmental, social, and cultural value people place on water. Estimates vary, but, on average, each person uses about 320-400 liters of water per day, for indoor home uses. Are you surprised that the largest use of household water is to flush the toilet, and after that, to take showers and baths? Today, 2.2 billion people use a source of drinking water contaminated with faeces, putting them at risk of contracting cholera, dysentery, typhoid and polio.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1613496944044-XY5Z04YDKCEFCHX4OBPW/Post+12+-+Shopping.png</image:loc>
      <image:title>Nuggets - Turns out younger generations prefer to shop for groceries in the store versus shopping online. Yes, both Gen Z and millennials shop online, but when it comes to grocery shopping there is an exception.</image:title>
      <image:caption>The Connecticut based branding firm, The Family room, did a survey a few years back about how parents include their children in a wide range of buying decisions; including where to eat, where to shop and where to go for vacation. Overall, 64 per cent of the parents said they make the final decision, but seeks kids’ input. The kids are consulted so much that the researchers called their report ’Generation Collaboration’, or Gen C. 42% said they discuss decisions with kids and 27% said they provide kids with options, and then let them decide. Kids were least involved with car purchase. Kids were most involved in dinner purchase; hence making the brick &amp; mortar more cenceptual is key. The global food and grocery retail market size was valued at USD 11.7 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.0% from 2020 to 2027.</image:caption>
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      <image:title>Nuggets - Good News &amp; Centenarians Rock! People are living longer, and 100 is the new 80.</image:title>
      <image:caption>In 1990, the UN predicted the increase in lifespan would start to plateau, as the assumption was that human life was simply programmed to stop after a certain period; there was a ceiling for human existence, and we had just about hit it. In 1990 there were only 95 thousand centenarians globally. This year, the UN expect the number of centenarians to rise to approximately 573,000 worldwide. This is further predicted to grow to 1.5 million in 2030 and 3.7 million in 2050. The ceiling is no longer there. Today we celebrate Europe's oldest person, French nun Sister Andre, who is celebrating her 117th birthday. Congratulations &amp; Sat Sri Akal!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1612815797774-ZMWA88PZKAG4BS3MQJ8F/Post+11+-+Art.jpg</image:loc>
      <image:title>Nuggets - The global art market in 2018 reached $67.4 billion. The world's most expensive painting ever to be sold at auction is Leonardo da Vinci's Salvator Mundi - it was sold for $450.3 million on November 15, 2017 at Christie's.</image:title>
      <image:caption>There is an increasing amount of scientific evidence that proves art enhances brain function, and can change a person's outlook and the way they experience the world. The vast majority of prospects buy based on emotion, not logic. They decide to buy because it “feels right,” then use logic to justify the decision to themselves. So the better you are at making an emotional connection between the prospect and whatever you're selling, the easier you'll find it to close sales. For more art; see www.carlfredrik.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1612182603375-Z2DDG1J3R6ACF602E3TQ/Post+10+-+Cat+Man+LP.jpg</image:loc>
      <image:title>Nuggets - Category Management is all about better selling and growing your franchise - in the way it matters to you.</image:title>
      <image:caption>Did you know that a digital recording is not capturing the complete sound wave? That is one of the reasons why the vinyl album is the comeback kid of the digital age. In the US it has grown for 15 consecutive years, and that it sold 27.5 million albums in 2020, and accounted for 27% of all album sales. From a Cat Man perspective, we trust this is good for the bottom line, and that it creates a sustainable role in the sound industry. We hope however, that we don't need to dig up our old VHS tapes for the future of video consumption. Check out a few of our Cat Man projects here at www.straypartners.com/cases</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1611849001079-2V2WHPK8Q225QV9O9QVT/Post+9+-+Data+Protection+Day.jpg</image:loc>
      <image:title>Nuggets - The purpose of Data Privacy Day is to raise awareness and promote privacy and data protection best practices. It is currently observed in the United States, Canada, Israel, and 47 European countries. It was first celebrated in 2007.</image:title>
      <image:caption>The global market for Data Protection as a Service, reached US$9.7 Billion in the year 2020. It is projected to reach a revised size of US$53.6 Billion by 2027, growing at a CAGR of 27.7% over the analysis period 2020-2027. What are your initiatives to be best in class?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1611570521982-DKZN5OXWQA06GTPAOAXB/Post+8+-+Print.jpg</image:loc>
      <image:title>Nuggets - The global print media market is expected to grow from $287.87 billion in 2020 to $313.28 billion in 2021 at a compound annual growth rate (CAGR) of 8.8%.</image:title>
      <image:caption>Asia Pacific was the largest region in the global print media market, accounting for 37% of the market in 2020. In 2018, there were over 118 thousand registered newspapers and periodicals across India, to entertain and enlighten their 1.366 bn population. There are 22 major languages in India; where Hindi and Urdu are the major two. Worth knowing: There is a strong correlation between literacy rate and the prosperity of a nation in terms of GDP growth. So India is on the right path for further success. Jai Hind!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1611326617422-QW25WUFNUECHGBDL64DH/Post+7+-+Shopping.png</image:loc>
      <image:title>Nuggets - Researchers from Japan’s Osaka University have concluded that we spend about 10 per cent of our waking hours with our eyes shut. In other words, your brain is offline 10% of the time.</image:title>
      <image:caption>If you are awake for 15 hours a day, your brain is taking a combined 1.5 hours of power naps. An one hour shopping trip then turns into a six minute zombie walk. So, grabbing the correct attention through ‘awakened execution’ is important to succeed. In average, each and one of us blink about 30 times per minute, but it goes as low as 14 and peaks at 45 depending on your location and stress mode in the store. Be however careful with one-eyed-blinking, as it can be mistaken for winking, which gives a completely different signal. On that note, women blink about 32% more often than men.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1611132446344-2UAHGOGHDFMBCFQB6YN7/Post+6+-+Research+2.jpg</image:loc>
      <image:title>Nuggets - Nine out of every 10 Fortune 500 companies in 1955 were gone in 2020. You might be big today, but gone tomorrow; unless you develop and stay ahead. Fifty years ago, the life expectancy of a firm in the Fortune 500 list was 33 years. Today, it’s less than 15 years - and declining.</image:title>
      <image:caption>The 500 that made this year’s list represent two-thirds of the U.S. economy, with $14.2 trillion in revenue. Half of them will be out of the list in 2030, replaced by other companies that have researched and innovated better - to make old champions obsolete and outdated. There is perhaps after all something about Schumpeter’s theory of creative destruction. Having a modular approach to your business, will enable you to grow faster, easier, and more affordable. Stray Partners is a growth-engine that masters the ‘Modular Business Building Technique’.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1610968679120-551HMFUJA2QBI6Y13H08/Post+5+-+Planalytics.jpg</image:loc>
      <image:title>Nuggets - The Digital Universe in 2020 was amounting to 40 zettabytes (40 trillion GB), and where the internet users generated about 2.5 quintillion bytes of data each day.</image:title>
      <image:caption>97,2% of companies are investing in Big Data and AI, but 95% have a problem with unstructured data, resulting in that only 0.5% of data is analyzed. The biggest challenge is to get people whom obtain deep analytical skills, to convert data to information and planalytics. In case you are not into big data; do not worry (but get ready). After all it is about being smart and to operatinalize the data at hand. Stray Partners can assist and/or train teams to cope and move onwards. Read more -&gt;&gt;</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1610831132947-V8D0NUGAHTX1YFCFICGK/Post+4+-+Bilboard.jpg</image:loc>
      <image:title>Nuggets - People are less and less aware of what they actually see. An average person is bombared with 30,000 marketing messages in a day, but hardly anyone is able to recall more than one.</image:title>
      <image:caption>An ‘experiment was conducted In London; where people were asked to wear Eye Contact Goggles for 90 minutes. Everything that was seen and observed was captured on film. Long story short: Over a 90 minute period, people were exposed to 250 different advertising messages, featuring more than 100 different A-brands in 70 different formats. The experiment concluded with that humans are able to recall only one in 250 messages they are exposed to. It is an art to stand out, to be remeberd and to be bought. Stray Partners is a world leading company within Category Management; be it to increasing share or to expand the total pie - the sustainable way.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1610462329029-IUE0UYL6HR23MDNVQB1R/Transparent+office.jpg</image:loc>
      <image:title>Nuggets - The COVID-19 pandemic has changed the way we think about working from home. But the situation varies widely depending on a country’s income level and type of economy, as well as availability of critical infrastructure. Just think about internet access: In high-income countries, it’s 1 in 3 jobs that can be done from home while in low-income countries it’s only 1 in 26 jobs.</image:title>
      <image:caption>Does digital interaction influence health? Studies show that face to face interaction beats the digital interaction when it comes to ROH (Return on Health) and ROI (Return on Investment). In-person interaction bolsters the immune system, and sends feel good hormones through blood streams and to the brain - it simply helps us to live longer and perform better. Stress is reduced and trust is increased. Body pain drops and pleasures increases. Coming to office should be a medicine without negative side effects.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1610013774788-G95PSDLE1LFUNOIM3X9J/Launch+of+web+site.jpg</image:loc>
      <image:title>Nuggets</image:title>
      <image:caption>As of January 2nd 2021, there were over 1.83 billion websites on the Internet. The first-ever website on the Internet was ‘info.cern.ch’, and was published on August 6, 1991. There are 4.7 billion internet users spanning the globe, spending in average 6 hours and 43 minutes online every day. The world averages an internet penetration rate of 55.1% (as compared to 35% in 2013). E-commerce sales is expected to reach US$4.9 trillion worth of sales in 2021.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1610013328366-ODF3S0GMCOW1O12TV381/Munnbind.png</image:loc>
      <image:title>Nuggets</image:title>
      <image:caption>The global market for disposable masks is projected to accelerate at a CAGR of 5.4% to reach US$28.8 billion by the year 2027. The biggest growth spikes are expected in the years 2020 and 2021 at 396.6% and 18. 2% CAGR respectively. Prior to the COVID-19 crisis, China held a 50% share of the global surgical masks production, manufacturing close to 20 million face masks daily and Taiwan accounts for 20% of the global face masks supply. Other major countries with considerable PPE manufacturing capacity include Thailand, Mexico, Malaysia, South Korea, Japan, India, the US, and some EU countries. Subsequent to the COVID-19 outbreak, China enhanced its masks production over five-fold, with a daily production of 110 million units.</image:caption>
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  </url>
  <url>
    <loc>https://www.straypartners.com/planalytics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-18</lastmod>
  </url>
  <url>
    <loc>https://www.straypartners.com/womens-day</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1615068040519-GJ6YXE0XLUU43MB8Z2JO/Post+070321+-+Women%27s+Day.png</image:loc>
      <image:title>Womens Day</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1615159282895-7TIDEA8NTBJ6APCB1NIP/Post+070321+-+Women%27s+Day+-+2.png</image:loc>
      <image:title>Womens Day</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/world-value-survey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1e0aeb49-2a2b-46ac-b862-ca4048a8abc4/WVS2.png</image:loc>
      <image:title>World Value Survey - Believes Play a Vital Role</image:title>
      <image:caption>The WVS has over the years demonstrated that people's beliefs play a key role in economic development, the emergence and flourishing of democratic institutions, the rise of gender equality, and the extent to which societies have effective government.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/9383ba45-1163-4c15-8e17-abd3f75b7684/WVS3.png</image:loc>
      <image:title>World Value Survey - Money Moves Masses</image:title>
      <image:caption>As the societies get richer, they leave the traditional pillars in life behind and move into so called liberation, science, and self-indulgence. There are however a few good thing about more money in a system; the level of trust increases, corruption reduces, and the speed of progress is escalating.</image:caption>
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  </url>
  <url>
    <loc>https://www.straypartners.com/lewis-model</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/89c25337-de19-4925-ac51-4345e4c838d6/Lewis+Model+-+1.png</image:loc>
      <image:title>Lewis Model - Different cultures is not something strange</image:title>
      <image:caption>The behavior of people of different cultures is not something weird or strange. There exist clear trends, sequences and traditions. The location of each individual shows how close he or she is in behavior or affinity to different cultures.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/9b3bfe72-5298-4748-bc7b-6af8d79420fe/Lewis+Model+-+2.png</image:loc>
      <image:title>Lewis Model - Behavior elements</image:title>
      <image:caption>While the three types are distinctive, each possesses behavioral elements from the other two categories. It is a question of which one is dominant. We can also split the dominant cultural traits into three vital ‘F’: Fairness - Linear Active Family - Multi Active Friendship - Reactive</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/805eaedf-dd68-46b5-948f-54ae0520d2ac/Lewis+Model+-+3.png</image:loc>
      <image:title>Lewis Model - Stereotyping with care</image:title>
      <image:caption>Though there are dominant characteristics for each group; be careful not to put people into a labeled box. There is something fun with stereotyping, and if used with care, there are some great benefits knowing these traits in everything from daily life to business life.</image:caption>
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  </url>
  <url>
    <loc>https://www.straypartners.com/geert-hofstede-extended-8d-model</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/f863d07d-fc33-4e38-9366-e6226105e9d9/Hofstede+-+Biggest+Rating+Sources.png</image:loc>
      <image:title>Geert Hofstede Extended 8D Model - Top 6 Rating Nations / Sources of labor - 2021</image:title>
      <image:caption>Even though the seafarers are coming from a different background, there are some common cultural traits. The ‘average top 6 rating’ has the following values: - High Power Distance - Collectivism - Restrained - High Context If we then take these national traits, and creates an average rating, he(s) is respectful to the higher ranked officers and bosses ashore. They stand together to create a stronger entity, as they have a lower degree of individualistic force. This can be due of lower levels of trust (China is the exception), but also that communication tends not to be straight forward or direct. That is why communication (and word of honor) has to be proven over time to build trust and speed. The average seafarer is also kind of restrained, and have a relatively strong control over their urges. National pride is also a common denominator. In that respect, they are ideal to build strong company cultures. NB! People are different, and these are just national averages. It is then important not to stereotyping or labeling the individual crew.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/02a353cb-52e5-4721-b154-b2529280cb9a/Hofstede+-+Best+Places+to+Live.png</image:loc>
      <image:title>Geert Hofstede Extended 8D Model - The 6 Best Countries to live in - 2021</image:title>
      <image:caption>Finland has been named as the #1 country in the world in 2021 for Quality of Life, according to the CEOWORLD magazine 2021 report, while Denmark and Norway placed second and third, respectively. The 2021 rankings placed Belgium in fourth ahead of Sweden into fifth; while Switzerland ranked sixth. The most predominant traits are: - High degree of individualism - Like to indulge - Low context - High degree of trust All in all, these countries are simple to ‘navigate and operate in’. Trust is after all what fuels speed and faster development. That ‘yes means yes’ and ‘no means no’ makes life simpler and takes the ambiguity away. All these countries enjoy present and tend to be feminine in nature. They also have a very low power distant index (except Belgium).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/d6675a5c-4dff-47a9-9ad4-843013e4fb3d/Hofstede+-+Biggest+Economies.png</image:loc>
      <image:title>Geert Hofstede Extended 8D Model - The 6 Biggest Economies in the World - 2020</image:title>
      <image:caption>GDP of a nation is an estimate of the total value of all the goods and services it produced throughout a specific period. GDP can be calculated by adding up all of the money spent by consumers, businesses, and governments in a given period. It can also be calculated by adding up all of the money received by all the participants in the economy. There are two main ways to measure GDP: - by measuring spending or - by measuring income. Countries are sorted by nominal GDP estimates from financial and statistical institutions and are calculated at market or government official exchange rates. The global GDP for 2020 was stipulated to be USD 94 trillion, and the top 6 six nations accounted for close to 60% in 2020, according to IMF. According to the IMF, these are the highest-ranking countries in the world in nominal GDP for 2020: The most common trait among these nations, is the high degree of masculine values. Though these societies are rather different, they are all driven by competition, achievement and success. ‘The winner takes it all’, to quote a famous Swedish pop group.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/power-individualism</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/73b12f5c-84f0-4c0a-ae6f-e2bf75980548/Hofstede+-++2x2+-+PDI+%26+Individualistic+-+Maritime.png</image:loc>
      <image:title>Power &amp; Individualism - The Maritime Power Hub</image:title>
      <image:caption>We wanted to find the cultural power hub in the maritime sector. We analyzed the value of the global fleet per nation, versus share of crew per nation. We focused on the biggest ship owning nations and the biggest manning nations. The Maritime Power Hub is where there is a high degree of collectivism and a high degree of power distance. This hub represents 23% of global fleet in value and about 20% of the seafarers globally. On the ship owning side we find Greece and Japan, whereas on the crewing side, we find India as the biggest force. This ‘green square’ has an upper hand, where owners and crew know the rules of the game; hence the ambiguity is removed as a contextual aspect.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/00f6a866-0f8c-4871-aa62-1e0e680d7c6d/Hofstede+-++2x2+-+PDI+%26+Individualistic.png</image:loc>
      <image:title>Power &amp; Individualism - Power in Asian countries</image:title>
      <image:caption>Most Asian countries are high-power distance cultures, where there are an established and accepted hierarchy to the social structures. The Asian hierarchies are typically where ‘there are great respect for age, experience, rank and status. Decisions tend to come from the top and then down. The traditional leadership style in both families and business has been autocratic.’ Asian leadership validates the acceptance of a high-power distance. Leaders have proven their character, their commitment to the community through results and relationships which indicates they can be trusted in the high-power distance role.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/new-year-special</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/91d8f09f-00ad-4e50-8cac-5fcb514d8934/New+Year+2022.png</image:loc>
      <image:title>New Year Special - Happy New Year &amp; All Year around</image:title>
      <image:caption>People all around the globe ring in the new year, but not all celebrate the same way or according to the Gregorian calendar. Though people have different traditions and customs, most feel grateful for the year that passed and optimistic about the one that’s about to begin. Several New Year’s celebrations stretch across several days, like the Burmese and Thai New Year. The Chinese New Year is the longest, lasting 15 days.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/f5a4bec1-98bc-47d6-9f28-e9f4e6944b1d/Risk+%26+Power.png</image:loc>
      <image:title>New Year Special - Power Distance &amp; Willingness to take risks</image:title>
      <image:caption>As a guiding rule; the lower the power distance index, the higher the level of risk taking, and vice versa. Growth engines of the world (e.g. China &amp; India) are willing to take risks, despite the high level of autocratic traits. Singapore is an outlier, with a high degree of risk appetite, but with also a relatively high degree of power distance. On the other side of the risk scale, we find Greece. They plan extremely cautious, but act ‘aggressively’ when the green button is pushed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/3b3cdbbc-3951-400e-ac83-a0e1233361d0/View+%26+Indulgence.png</image:loc>
      <image:title>New Year Special - Perspective &amp; Indulgence</image:title>
      <image:caption>Restrained societies have a tendency to cynicism and pessimism. In societies with a pragmatic orientation, people believe that truth depends very much on situation, context and time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/abd0fbee-3b59-48d4-bc3a-e8de0dcd39ad/Individualism+%26+Masculinity.png</image:loc>
      <image:title>New Year Special - Masuclinity &amp; Individualism</image:title>
      <image:caption>The higher the level of masculinity and individualism, the more push-oriented the organizations will behave. It is about getting things done.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/587e78ee-6e72-497b-be98-15ca67a217d2/Innovation_Norway_Logo.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/4238ced9-2dcf-4a39-b592-23b9ca8aadce/World_Health_Organization_logo_logotype.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/fcb4fb7a-7182-48fa-b1dd-3432a1139653/NTNU_logo.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/86efeba8-7162-4703-be1d-ae30bea0bb1d/Kiwa%2BNA_27001.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/c87eded6-eb53-45d8-abf7-265105666814/GShfGt1Lvfh-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/3aff3b4f-9bfd-457a-92c6-84c8bce94254/AdobeStock_507033769.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/alive-health-status</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/f7e55aae-d081-45aa-9c0b-1f6b5c0ecd32/united-kingdom%281%29.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>English</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/050aa6d8-7a66-4ed9-bb1e-ba6116047675/greece.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Greek</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/d3975c8d-b8ec-4162-a557-f859ab30a760/philippines.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Tagalog</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/ca43e99f-7823-49e7-8eb9-e704e9e917fa/india.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Hindi</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/ca43e99f-7823-49e7-8eb9-e704e9e917fa/india.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Gujarati</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/04e82c4c-b7a2-49a0-8f1e-b6a9bd0ffe7f/india.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Tamil</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/bf6785a1-b18b-4bb1-8795-86580a1e6441/china.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Chinese (Simplified)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/bf6785a1-b18b-4bb1-8795-86580a1e6441/china.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Chinese (Traditional)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/f3902146-2d23-4415-a8fa-1e39b7f6b69b/norway%281%29.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Norwegian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/e8f0391b-f5cf-4fc1-b5de-7be5988d31c7/sweden.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Swedish</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/88bff52d-6009-419b-99cd-d83484c42593/denmark.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Danish</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/47dddb56-bf92-4a17-a901-3970eb334539/finland.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Finish</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/10afe355-c10e-41db-9844-1f86b284a059/georgia.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Georgian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/224a544a-2ecc-4ad1-950a-810512b1ce32/romania.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Romanian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/7a3a4bee-76de-4849-a49a-7c8b43bf09e7/france.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>French</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/028e1815-7ff7-4a64-9546-bed340c190e7/italy.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Italian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/013bbe98-b867-4bd7-b84c-24a4cde90046/portugal.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Portuguese (Brazilian)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/6064b3e7-692c-4c62-a00b-6c7221a9b050/spain%281%29.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Spanish</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/0c02a998-5a31-4163-888c-ea31453127c1/netherlands.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Dutch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/b21e609e-20ce-4ec1-b92e-596f3ea31b67/croatia.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Croatian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/371ae99a-8115-4efb-bc5e-5755a7f08659/russia.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Russian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/27686c49-c57a-498b-be53-96019c1f7ee5/bulgaria.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Bulgarian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/a2b09920-f547-48e9-8749-32b8ea339ffe/lithuania.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Lithuanian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/245e01df-6baa-4e57-9de7-87462c1fb07c/latvia.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Latvian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/be03c84c-35b4-4605-a537-b0634b462a12/estonia.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Estonian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/f6084a5e-138e-46e7-9ab2-80bdeea10a26/germany.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>German</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/1e5195b0-cd79-45d0-b59e-ab71420f51cf/ukraine.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Ukrainian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/95676ec7-b477-490d-b3d5-1e2862e26d7e/poland.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Polish</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/7d508dcc-9ecf-499a-99c1-175dd4c7a52e/indonesia.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Bahasa Indonesian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/39853de7-5985-4f81-920a-3efd499ceb51/thailand.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Thai</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/2c74150e-86d3-4c13-a448-f9fc1e21fd8f/malasya.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Malay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/6ed47785-0f14-4f31-8812-589dec528ec2/cambodia.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Khmer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/9709e660-7a23-41f2-bc2f-7728dd1ab160/iran.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Farsi</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/bc71f262-6d66-44f3-846b-0969c0d87fa6/egypt.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Arabic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/6538423f-821f-4280-9229-d64878d8ff4d/myanmar.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Burmese</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/b93529c7-dd74-4d49-91be-63be0a4fd02d/vietnam.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Vietnamese</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/6b6d510f-0d03-453d-91ca-cd6ac5522231/south-korea.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>South Korean</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/77d642cf-864c-41a3-b9c0-9e84ba252a9c/japan.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Japanese</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/e9955559-7a65-4e17-924e-b4279d32a39f/bangladesh.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Bengali</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/e4d438e8-9f2b-4e6f-8458-f3b855c7bb44/pakistan.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Urdu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/6805e329-01de-4ef1-b53f-e212d3d123f3/turkey.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Turkish</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/bc5ac566-38b4-4d05-b0fb-200af186bf38/sri-lanka.png</image:loc>
      <image:title>Alive Health</image:title>
      <image:caption>Sinhala</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/21be66c9-2af8-4c99-835d-379b4ab538e9/Languages.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/fitness-age-calculator</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/4a423c26-b406-426a-903b-6a40fedd584a/ALIVE+HEALTH+LOGO.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/cookie-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-09</lastmod>
  </url>
  <url>
    <loc>https://www.straypartners.com/faq</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-26</lastmod>
  </url>
  <url>
    <loc>https://www.straypartners.com/read-more-alive-health</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/c87eded6-eb53-45d8-abf7-265105666814/GShfGt1Lvfh-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/c1c9daf9-e574-4070-9165-c25d15ad044f/3+screens+mbi+more+white+and+light+colours+yo+alive+health+shout+out+.png</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/82dac46b-77db-4750-a531-478184ad7902/strategic+thing+for+website+straypartners.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f73788e951f692db4615e31/19c9d21c-1022-4fea-8562-0ee206fafc6f/alive+health+containers.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.straypartners.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-17</lastmod>
  </url>
  <url>
    <loc>https://www.straypartners.com/anti-bribery-and-corruption-statement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-29</lastmod>
  </url>
  <url>
    <loc>https://www.straypartners.com/code-of-conduct</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-29</lastmod>
  </url>
  <url>
    <loc>https://www.straypartners.com/conflict-of-interest-statement-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-29</lastmod>
  </url>
  <url>
    <loc>https://www.straypartners.com/data-protection-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-29</lastmod>
  </url>
  <url>
    <loc>https://www.straypartners.com/stray-partners-esg-sustainability-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-29</lastmod>
  </url>
  <url>
    <loc>https://www.straypartners.com/policies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-29</lastmod>
  </url>
  <url>
    <loc>https://www.straypartners.com/iso/iec-27001-2022</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-13</lastmod>
  </url>
  <url>
    <loc>https://www.straypartners.com/store</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>57282-07-01</lastmod>
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</urlset>

